Paid to Bring Peace

Hey, Bo here.

I wanted to share with you what
I would do if I had to start my

business over again from zero.

If I had no audience, no product, nothing.

What would I do to get to, let's say, six
figures in profit in less than a year?

Now, at this point on my
journey, I've built two different

digital product businesses to
multiple six figures in profit.

And both of those businesses,
I got to six figures in their

very first year of existence.

But prior to those successes, I
had about seven years of failure.

I went through so much painful trial and
error to figure out how this game works.

I got my start back in 2013 and at
that point I bought into the dream

that everybody sells you the dream of
selling digital products and online

courses and stuff, and having the the
freedom lifestyle and the passive income.

And all of that.

I'm sure you're familiar with that
because people are still selling

that dream to this very day.

But what most people realize when they get
into this game is that it's not as easy

as people make it seem, and there's a lot
of nuances and subtleties to this game.

And things that you can't really
anticipate until you go through it.

And so I learned the hard way you could
say through just a lot of painful failure.

And so my mission is just to make your
journey easier by just sharing the lessons

I've learned over the years and helping
you avoid the common mistakes that can

keep you stuck for years and years.

So I don't want you to have to go through
what I did, and so you would probably

be wise to listen to this and take this
advice because it took me too long.

To take this advice myself.

So in 2020, that was the year that I
finally had my breakthrough in business,

and I hit six figures in a year with
purely low ticket digital products.

At the time, I had a $200 online
course that I was selling, and that

was the year that I decided to take
a simple piece of advice that I had

heard from other people, and that is
basically to keep it simple, stupid.

To keep it simple, because at
that, or prior to that point, I was

trying everything in any, anything.

I was selling a new digital product
every month or two, you know, launching

a, a bunch of different things, trying
a million different things, trying

affiliate marketing, email marketing,
all the social media platforms, blogging,

YouTube ads, uh, high ticket, low
ticket, everything you could think of.

I tried it, but the problem was I never
stuck with any one thing long enough.

To see success.

And that was part of the problem.

So in 2020 or 2019 or so, I started to
ask myself, okay, what do I really want?

And if I could have
anything, what would it be?

And then I decided, well, if I
had anything, it would be probably

just to have like a good amount
of income, like say 20 KA month

coming through from digital products
in a very passive sort of way.

And to have, to not have to
work that much and to have a lot

of passive income and freedom.

Right?

So that was what I wanted.

And so I decided, okay, what
is the simplest path forward

for me to achieve that?

And so I decided, well, probably it's
selling this online course that I had.

It was a $200 course, and just
choosing like one way of selling

it, one social media platform,
one lead generation strategy.

And then just trying to sell
as many of these, uh, courses,

as many copies as possible.

And so that's what I did, and that was the
first year that I finally hit six figures.

And it was because I decided
to just focus on one thing.

And even if it didn't work right away,
I just kept improving what I was doing

instead of jumping to a new opportunity.

Or launching a new product or trying a
new social media platform, I decided to

just get better and better and better
at the thing I was already doing.

And this is the big mistake
that most people make.

I see people making this all the
time, is instead of improving upon

the thing they're already doing,
they try something brand new.

And when you try something brand new,
you're basically starting back at zero.

You have no momentum.

You have no forward motion, and so
you're starting from zero pushing

this boulder up a hill, and you wonder
why you're stressed and burnout.

It's because you keep restarting,
you keep starting over.

Instead of building momentum with one
thing and then continuing with that

thing until the momentum builds and
builds and builds, until that thing

becomes easy and almost effortless.

That's the point you want to get to
in your business, but you're never

able to get there if you don't.

If like, if you keep jumping to
new things and starting over.

Right.

So that was the big thing.

One of the biggest things that I
think changed the game for me was

just learning how to focus and do
fewer things but do them better.

And I honestly think that's, that's even
more important today than ever, because

today there's more competition than ever.

There's more creators than ever trying
to sell their product or service.

And so one way that you can stand
out in this game is by doing.

The opposite of what
everybody else is doing.

Everybody else is doing a
million different things.

They're launching new
products all the time.

They're promoting new stuff all the time.

They're doing a million different social
media platforms at the same time and,

and spreading their energy thin, and
they have this very frantic energy.

You can stand out though by doing
the opposite, by doing a few things,

by just having one good product and
making that product better and better

and better and better over time.

And by having your product be the
differentiator kind of, and just having

a better product than anybody else and
better marketing for that product than

anybody else has for their product
because most people are not able to,

to focus on one product for years.

And to con continuously improve the
marketing around that product for years.

Imagine how good you could get
at that one thing if you focused

on it for the next five years.

How good do you think your product
would be if you just constantly

improved it for the next five years?

How good do you think your marketing
for that product would be if you just

kept, kept improving the marketing for
that product for the next five years?

You would be in the top 0.1%

of your industry if you just did that.

If you jump from thing to thing
to thing though, and jump to new

opportunities all the time, you're
basically always starting back at zero.

And you're a beginner.

You're a beginner again.

Instead of becoming the expert,
becoming the leader in your industry,

you're constantly repositioning
yourself as the beginner.

You're constantly starting over at
zero, and so that's the one thing

that you can change right now.

That will change, probably, that will
change your life more than anything.

It's just.

Deciding to commit to one thing
and saying, I'm going to be the

best at this, at this one thing.

I'm gonna avoid the shiny
objects, avoid the distractions.

I'm gonna stop listening to what
everybody else is saying that I should

do or shouldn't do, and I'm just gonna
decide what I want and I'm gonna go all.

Now there's a lot of nuances
and subtleties to this.

Like for example, maybe you don't have
just one product in your business.

Maybe that's not realistic.

Maybe you have a couple products
that's okay, but you have to have

a strategy, and yet each product
that you have in your business has

to be built for a specific purpose.

So in my, uh, two businesses
that I've had that I've scaled to

six figures in their first year.

The way that I did it is I started
with a low ticket product, and I

think this is really important.

I, I think this is the opposite
of what a lot of people do.

A lot of people are taught that
you should build your audience

first before you create a product.

That is a huge mistake, I
think, because then you're

just creating all this content.

You're not getting paid for it.

You're just posting on social
media every day for what?

You have nothing to sell
people, so why are you posting

all this content, you know?

So I think that's a mistake focusing on
your audience first before the product.

Because what's the point of building an
audience if, if you don't even understand

the problem that you're solving for that
audience and you don't have something to

monetize that audience, you know, like
you're just working for free, basically.

Or some people will tell you to sell
a service at first, like a a done for

you service or one-to-one coaching.

And it's not that that's bad advice,
but you have to look at everything

in terms of opportunity cost.

If you spend all your time delivering,
done for you services and one-to-one

coaching, you're probably not gonna have
a lot of time left to develop a product.

And a product is what's gonna make
your business scalable and what's

actually gonna give you freedom.

Services are not very
scalable, one-to-one.

Coaching is not scalable.

And so if you want that freedom lifestyle
that a lot of people dream about, you

have to have a product based business,
not not a service based business, because

products can be duplicated and scaled.

It's just as easy to sell one product
as it is to sell a thousand products.

So you, you basically uncap your earning
potential and you can earn as much as

you want basically without having to
work extra hours in order to do it.

And the way you have that kind of
business is you build a product based

business, not a service-based business.

So that's an important
distinction to make, I think.

And so if I were starting over from zero,
what I would do is, the same thing that

I've done in two, two different businesses
now, is I would start with the product.

I would start with a product
that solves a specific problem

for a specific group of people.

I would start with a low ticket
product because that's easy to

build, it's easy to validate.

And also the, the benefit of low ticket
products is they're very passive.

You can sell them organically,
you could sell them with paid ads.

Um, if you use paid ads, you can sell a
lot of them, like very quickly and scale

your business extremely fast, or you could
sell it with organic and it's easy to sell

because, I mean, and people think like low
ticket isn't good because you don't make a

lot of money, but because low ticket is so
easy to sell, you can sell a lot of them.

You know, like even if you're just
using organic marketing, which I

wouldn't recommend only using organic
marketing, but even if you were.

Let's say you have a hundred
dollars product that you're selling.

It's not that hard to sell, like a
few copies a day of a hundred dollars

product, even with just organic.

So a few, a few copies a day of your
a hundred dollars product, that's like

a $10,000 a month business, you know?

So you could have a lot of freedom
in your life just by selling one

low ticket product, you know?

And that is how I would start.

That's probably how I would get to
my first six figures, is I would

just sell one low ticket product.

I would get it selling organically,
and then I would start running paid

ads to that low ticket product, and
then I would use that to scale much,

much faster, scale that to like 20, 30,
40, 50 sales per day and use that to

grow my audience so that I don't have
to post on social media all the time.

So I would use that low ticket
product as leverage in order to make

a little income for myself in the
meantime, to give myself freedom.

Um, to have a, a stable income and passive
income coming through at least enough to

like, you know, cover the bills and stuff.

I would use that low
ticket product to do that.

I would run ads to it to scale my
audience quickly, and then the only

thing I would do after that is I would
just launch one core or signature offer.

I would probably make that an online
course or a group coaching program,

and I would price that somewhere
between a thousand and $5,000.

And I wouldn't focus on anything else
besides those two things until I was

at at least seven figures in profit.

And most people think that
they need more than that.

Most people think that they need a full
product suite and all these things, and

a low ticket and a mid ticket, and a high
ticket product and a subscription, and.

All of these moving pieces, but
each product that you build, you

have to realize, like each product
is its own business, basically.

Each product you have to develop the
product, you have to develop the,

the sales page and the marketing
material, and you have to make

content that sells that product.

And there's a whole lot of things
that go into just selling one product.

So every time you create a new product in
your business, you're basically starting

over again and you're having to rebuild a,
a business from, from scratch, basically.

And, and there's a lot more that goes
into it than most people realize.

And so for the first year, if I wanted to
just get to six figures in my first year,

I would just sell one low ticket product.

That's it.

Maybe I would add a couple upsells
into that low ticket funnel just to

increase my average order value to
make a little bit more per customer.

That could also help me scale
better with the, with the ads.

If I increased my average order value,
maybe I would do that, but it would

basically be just one low ticket product.

That's how I'd get to
my first six figures.

Once I got to six figures
with that one product.

Then I would add a signature offer
on the backend, a premium course or

group coaching program or something.

And I would use that to maximize
the amount of profit that I make

per customer from these people
buying my low ticket product.

I would then sell them my
higher price product, right?

And then because that price,
that that core product is higher

priced, it's a lot easier to hit.

An extra six figures in profit from that.

Like for example, if you have a thousand
dollars product that you're selling,

you only need to sell a hundred of them
per year to make an extra six figures.

You know?

Or if you sell a thousand of them,
that's an extra million dollars.

And so I really hope you can see that this
game is a lot simpler than you might have

been led to believe by a lot of people
out there because a lot of people make

their living by selling you complexity.

They try to make things sound more
complex than they are, because if they're

complex, then you think, oh, there's
this, there's something that I'm missing.

I, I need to know this, this
super fancy tactic or strategy

first before I can move forward.

You know, like, and you buy into their
stuff because they make it overly complex.

And that is a marketing tactic that a lot
of people use, is they make things seem

more complex than they are, you know?

And I don't wanna say it's easy,
it is simple, but it's not easy.

It's simple.

Uh, scaling a business is,
is actually very simple.

You don't need that many things
in order to scale a business.

Like again, if I wanted to get to seven
figures, I would just have two products.

I would have a low ticket product
or a low ticket funnel, and then I

would have a signature offer that
I sell between one and $5,000.

And I would just focus on that
for like the next five years.

Really, I wouldn't do anything else.

That is the simplest path to
get where you're trying to go.

Easy.

No, simple.

Yes, because all you have to do
then is just continuously refine

the things you're already doing, and
over time, everything gets easier.

Once you launch your product,
it's easier to launch it again

because you already created all the
things that you need to launch it.

You have a sales page ready, maybe
the product is built out a little bit.

And so every time you launch it, it's
easier and easier and easier because you

can reuse things that you already created.

That's how you create leverage for
yourself once you validate your

low ticket offer, for example.

It's very easy to keep selling it
because you can just, you know, create

a system, an automated system that sells
it, and then you can just gradually

improve it, tweak it to make it slightly
more profitable, make it sell a little

bit, little bit better, increase the
conversion rate by adding certain elements

to the sales page, and you can just
constantly refine it slowly over time

and make it better and better and better.

And that is how you stand out.

That's how you create products
that people actually wanna buy.

It's by constantly improving your product.

Like look at Apple.

I think Apple is a great example.

Look at the iPhone, which just came out.

I finally upgraded, by the
way, I got the iPhone 17.

I've been using the iPhone 13 for,
for quite a while, so I decided

it, it's a good time to upgrade.

But I think iPhone is a good
example because if you look at it.

It's basically the same
product every year.

The iPhone is the same product.

It's just slightly improved
from the year prior, right?

So all Apple is doing is they're
just iterating and improving on

the same product over and over and
over again, and people keep buying

it over and over and over again.

So I want you to have that
same mindset when it comes to

your product and your business.

Instead of launching a new product, go
back to the product you already have.

And just make it better
and better and better.

If you make your product better,
you make your marketing better,

it's be gonna become easier to sell.

More people are gonna buy it.

It's gonna be more desirable
because you keep improving it.

You know, it becomes more refined
over time, more attractive.

You can add different things
to the product to make it

better and easier to sell.

You can add bonuses, you could
improve the, the marketing material.

You could add a new webinar to sell it
or something like You can constantly.

Make better marketing, you can
improve the product itself.

You can drive more traffic to the
product by maybe running ads to

your low ticket offer and increase
the lead flow in your business.

And then you make more sales that way too.

So it's just, it's just so much
easier to scale one thing than

it is to scale multiple things.

So that is the big lesson that
I've learned on my journey.

And trust me, it's not
easy for me because.

I am a very multi-passionate person.

I have a lot of ideas.

I have a lot of ideas for products that I
want to create, but I have to constantly

remind myself like, Hey, you could do
this other thing, but you would take

a big hit in your revenue probably,
and it would be a distraction mostly.

So you have to be careful about following
the things that excite you in the moment,

because those might not be the best idea.

Usually they're not.

Yeah.

Now, sure, someday you can do
those things, but in most cases

right now is not the right time.

Right now is when you need to double down.

Right now is when you need to focus
on fewer things, but do those, those

few things very well because that is
what's gonna make you stand out in

this world where most people are just
focused on short term gratification.

They just wanna launch their product
real quick and get it out there so

they can make a, make some quick cash.

And then they ditch the product and
they never improve it, and they never

relaunch it, and they go on to the next
thing and chase the next shiny object.

You know, that's what
most people are doing.

And if you're like most people, you're
gonna get the results that most people

get, which aren't very great results.

If you want to be one of the
best, if you wanna make the

most amount of money you can.

If you wanna be recognized as an
expert, as a leader in your industry,

then just do fewer things, but be the
best in the world at those things.

I hope this helps.

I'll talk to you soon.

Let me know if you have any questions.

Cheers.