Paid to Bring Peace

Hey, this is Bo and today I wanna
talk about AI and the impact that

AI is going to have on the whole
creator industry in the coming years.

I've been digging a lot deeper into
AI recently and just looking at

like how people are using it and
how I might potentially use it.

And I've also seen a lot
of the fear around it.

A lot of people are worried that
AI is going to like, make their

business obsolete or something and,
and take their jobs and stuff, and I

think that, you know, some of that.

Can be true, but I think a lot of it is
overblown and overhyped a little bit.

And I think that if you understand
the core principles of success, the

foundational principles of success,
the things that will always hold true,

that will stand the test of time.

Then you don't have to worry
about AI taking your job or

replacing you or anything.

Instead, you can just adapt
and use AI to help you prosper.

But I think a lot of people are.

Acting like AI is some magic pill that's
gonna give people like the ability to, uh,

make a bunch of money online, for example,
or like the competition in the industry

is gonna increase and the market's gonna
be saturated because it's so easy now for

people to create things and that is true.

That is one thing that you might
need to be a little bit worried

about, is like when it becomes easier
for everybody to create things.

Create content, create products.

I mean, now people are launching like full
blown software products in a matter of

days or weeks, you know, where it used to
take people years maybe to develop that.

it might've been impossible for a
lot of people to create those sort of

things, and now it's becoming possible.

So the.

the.

Playing field has been leveled.

It is now easier for anyone to
create things and to get products

out into the marketplace, to create
content, to write, uh scripts,

write books, whatever it might be.

It's easier than ever to create,
but that does not mean it's easier

to be successful and to prosper
necessarily, because I think what a

lot of people are missing is that.

One, people buy from people in general,
people are not gonna stop buying from you

just because your competitor is now like
pumping out a bunch of products with ai.

They're not gonna stop buying
from you if they have some sort of

relationship and and connection with
you and you have a personal brand.

Okay?

So I think this whole AI thing is making.

Personal branding a lot more
important because people are

gonna continue to buy from people
who they know, like, and trust.

That is always going to be true.

Now, maybe there'll be a, there'll
be a day when people can't even

distinguish AI from real humans.

Then maybe at that point we have to
worry a little bit more, but I really

don't think that's coming anytime soon.

I think that.

People will always have a higher level of
trust from real, authentic human beings.

And they're gonna want to continue
to buy from real people, you know?

There's a fascinating experiment.

I wish I could remember exactly what it
was, but I saw, um, one time they did

this study where they connected people's,
uh, brains to like a brain scanner or

whatever, and then they had them look
at this, uh, picture of the Mona Lisa,

you know, like the famous painting.

And one of the pictures, uh, they
both looked completely identical.

So like, just looking at them,
you couldn't tell the difference.

But one of them was the authentic Mona
Lisa, and one of them was a copy was a,

a, a duplicate, you know, so one was,
the original one was the duplicate.

And even though the observers of the
painting could not distinguish which

one was real and which one was fake,
what they found was that people's

brains actually lit up When they were
looking at the real Mona Lisa picture

versus when they were looking at the
fake one, even though consciously they

couldn't tell the difference, part
of them knew that they were looking

at the real one versus the fake one.

So on a subconscious level, people know,
people know if your content was written

by ai, even if it sounds exactly like
you, even if it, if your email was written

exactly like you would've written it.

People on some subconscious level
can tell that maybe not consciously.

They don't know that.

They're not thinking like,
oh, this was written by ai.

But part of them can tell, and part
of them is going to trust you a

little bit less because of that,
and that they don't even know why.

But they will, they will trust you less.

They will buy from you less often.

They will not consume your content
as much if it's created by ai.

So that's a, a fascinating thing
to think about, I think, is that.

Consciously, people might not know the
difference between AI and human generated

content, but unconsciously they do.

So you will always have an advantage if
you are real in this AI generated world.

if you're the one still writing your
emails, and I, I made that promise

a long time ago to my audience, is
that if you get an email from me.

It was written by me, not an ai.

It was written by me, and
that will always be the case.

I will never write my content with ai.

Now, yes, I might use AI to help
with some of like the outlining or

idea generation maybe, but the actual
writing itself will always be me.

So that's one thing to think about.

again, I think personal branding is
gonna be more important than ever

having a personal brand where people
actually know you, where they have

some type, type of connection with you.

Like that's why I think it's super
important to create video content

or podcast content like I'm making
right now, where people can hear your

voice and connect with the real you.

Not just some like scripted stuff,
you know, like a people reading

off a script or a scripted email
or, or sales video or whatever.

I've always been more of a fan of doing
things in a, in a more raw, authentic way.

I've never really scripted
my content word for word.

I mean, I have, but I never.

Really liked doing it that way,
and I, I always stopped doing

it after a while because it just
didn't feel right, you know?

And I've always preferred to just
kind of go off the top of my head

and just talk, you know, like
this, this podcast right here.

There's no script.

I don't have an outline.

I'm just speaking to you directly, you
know, and I think if you can do that.

You will have a major advantage
in the coming years if you can be

totally real, authentic, unscripted,
unedited, and just be your real

self, that is gonna give you an edge.

so yeah, personal branding is
gonna be super important and also.

Okay, so AI is helping people
create products a lot faster.

That's true.

Okay.

You could create a software product
and launch it in a day, but that

doesn't take away the fact that you
still need to learn how to sell.

You need to know how to advertise
at least, or you need to know

how to build an a big audience of
people to sell your products too.

Like just because you can use AI
to create things doesn't mean.

That you're gonna have people
to, to buy those things.

You know, it's like the whole
build it and they will come.

Myth it's, it's like
that's not how it works.

You don't just build a product no
matter how good the product might be.

People aren't just gonna flock to
your doorstep to buy it from you.

You have to still build an audience.

You have, you have to still advertise.

And I think that is another
huge thing that's gonna give

people a major advantage.

That's gonna give a small percentage
of people a major advantage in

the coming years is people that
know how to build audiences.

Build large enough audiences and who
know how to advertise and get their

products in front of a lot of people.

That is always going to
be extremely important.

It doesn't matter how good these AI
generated things are, if they're not able

to be exposed to enough people, if you're
not able to get those products in front

of enough people, if you're not able to
sell them effectively, um, that's still a

very important skill, knowing how to sell.

Copywriting.

super important, and I don't think AI
copy is, is as good as a human can write

copy, at least like the best copywriters.

Um, I still do all my copywriting myself.

I don't use AI for that either.

And I think people that do
that will have an advantage.

You know, like everybody's talking
about how AI is gonna give you

the advantage, but in a way.

being anti AI is kind of
gonna give you an advantage.

You know, like being more human
is gonna give you an advantage.

Not to say that you can't use ai, I
think there are a lot of use cases,

things that it can speed up your
workflow a lot in a, in a lot of cases.

And I'm not, I'm not against it.

I'm definitely not against AI or using
it, but I just think you have to be

careful about how you use it and.

Stop thinking of it as like a
magic pill the fundamentals of

success still remain the same.

So I think.

The future is bright, I think
it's a great opportunity.

AI is amazing.

I, I'm not against it, but I just
think that the fundamentals of

success don't change, and you're
not gonna be at a disadvantage

necessarily if you don't use it.

If you don't use ai.

I think at some point you wanna
start incorporating it into

different aspects of your business.

And I definitely see the use case
of like, uh, using AI to help

your customers get better results.

I think that's a big one.

So I say all this because I see people
getting way too caught up in the hype

and they're getting distracted because AI
is like this big shiny object right now.

But I really don't believe
it's as important as people

are making it out to be.

I mean, yes, I do see there's amazing
use cases for it, and I can definitely

see the potential and I don't
think you should not use it at all.

At all, but I just think it's over hyped
and it's distracting people from really.

Focusing on what actually matters and just
focusing on the fundamentals of business

success and just doing the maybe more
boring things in your business that need

to be done in order to grow your business.

Um, I think people are
getting distracted from that.

And AI is just a shiny object for a lot of
people, and it's really not helping them

move the needle forward in their business.

So again, it goes back
to the fundamentals.

Like you still need those things.

You still need a brand,
you still need an audience.

You still need to be building your
email list, your customer list.

You still need to learn how to advertise.

Those are all gonna be extremely
imp important moving forward.

And if you have all those things, then
yes, AI is gonna make you a lot of money.

But for the people who don't
have those things, AI is not

gonna really do much for them.

For them.

as far as money goes.

You know, most people are not gonna make
much money from AI except the people who

have the audiences, So with all that
said, I have something coming that you

may have heard me talk about a little bit.

I've been teasing it here and there.

But I have a program coming soon that's
gonna help you with those things that

I just talked about, help you build an
audience, help you learn paid advertising,

help you scale your business rapidly using
paid ads and automation and sales funnels

and stuff like that so that you can build
that audience and you can do it quickly.

So then when you do create cool things
in the future, you have a lot of people

to sell those things to so that you can
actually capitalize on this opportunity

if you want to get on the wait list for
the program, there should be a link in

the show notes of this episode and you
can learn a little bit more about it

there In the meantime, stay awesome.

I'll talk to you soon.

Cheers.