Paid to Bring Peace

Hey, Bo here.

Hope you're doing well.

I wanna share with you how
you can legally create a money

printing machine in your business.

And this is something I started doing
in 2019 or 2020, sometime around then.

That's when I first started
creating what I could realistically

call a money printing machine.

And it totally changed the game for me.

And I don't say that lightly.

I don't say that in a cliche sort of way.

Like, oh, it changed my life now it truly.

Changed everything for me because
for many years prior to that, from

2013 when I first started my, my
first online business to about 2019.

During those years, I was basically
in survival mode constantly.

Like my business was generating revenue,
but it wasn't really enough like I was

surviving, but I wasn't prospering, I
wasn't thriving, I was making enough

to just barely, you know, pay my bills
and, and not, I didn't really have any

leftover at the end of the month, you
know, and I was just getting by and.

One of the reasons, I mean, there's
many reasons for that, but one of

the reasons is because I, I just
didn't have enough leverage in my

business and I was stuck doing organic
marketing, I don't know about you, but

I get very burnout very quickly if I
have to create content all the time.

If I have to constantly create articles
or, or videos, and especially nowadays

with short form content, where it's
like most people recommend that you

post a, a new video every single day.

You know, and I did that for a while.

Um, a couple years ago, I grew my
TikTok account to over a hundred

thousand followers using that,
um, like daily short form content.

And it works.

I'm not gonna say it doesn't and I had
some moderate levels of success with that.

However, it just wasn't the way
I wanted to run my business.

I didn't want to have to do that.

Nowadays, I just make content
whenever I feel like it.

I don't, I don't make content 'cause
I'm like trying to stick to a certain

schedule and I have to post every day
on this at these times or whatever.

I don't do that anymore.

I mean, maybe someday I'll go back to
a more strict schedule, I don't know.

But for right now, at the, at
the time of my life, like I

just became a father last year.

I have a second baby on the way soon.

So that has really taken priority in
my life, you know, being a father.

And business has kind of taken a
backseat, and I just have a new

purpose in my life, you know?

And I don't want to be on this content
creation hamster wheel all the time

if I don't have to be, you know?

And so I've spent a lot of time and
energy over the years figuring out how

to run my business in a way where I
don't have to create content all the

time if I don't want to, and I can
kind of create more out of inspiration.

If I feel like creating a piece of content
and I'm excited to do it, then I will.

But if I don't have to do it, or I'm not.

Feeling inspired that day or whatever,
then I, I won't, you know, like

this podcast episode for example,
that I'm recording right now.

I didn't have this on
my schedule or anything.

I didn't even know I was gonna record
this when I came into my office today.

I just had an idea and I'm like, okay,
I'm gonna just turn on the mic and

go, you know, there's no script here.

I don't have an outline or anything.

I just had a, an idea and I'm, I'm
running with it, you know, so I really.

Enjoy that way of creating, creating out
of inspiration rather than obligation.

And so how can you create that
for yourself in your business?

Well, the thing that changed the game
for me was, as I said, creating a money

printing machine that not only gave me the
income that I always wanted, but it also

gave me the freedom that I always wanted.

And the freedom was always
more important to me.

I never cared about making a ton of money.

I wanted to make a decent income.

But I never cared about like
getting super rich or anything.

I just wanted a business
that gave me freedom.

You know, it made enough money where
I could live pretty comfortably

and not have to worry about money.

I.

But more importantly, a business
that would gimme freedom.

Freedom to spend time with my family.

And, and now that I'm a father, I
really see the importance of that much

more than I did when I was younger
and when I, I didn't have kids.

I see that much more now.

The importance of being able to
have time for your family, uh,

being able to, you know, get work
out of your mind and, and just be

present with the people in your life.

I'm much better at that now than I, than
I used to be, before I would just think

about work all the time and I'd be working
at midnight or whenever I felt like, you

know, working till the time I went to
sleep and I can't really do that anymore.

So I've had to set more strict boundaries.

I've had to find ways to work
less and still increase my income.

And the way that I've done that is
using paid advertising primarily.

I, I've been doing paid ads since about
2019 is when I first started running

paid ads and almost immediately.

It changed everything for me,
because it took me from survival

mode where I was constantly stressed,
constantly worried about how I'm

gonna pay the rent next month.

It took me from that to truly having
like a comfortable life, you know, having

enough money and plenty of time and
space, having an empty calendar like.

I, I, sometimes I take it
for granted, I think, but.

I really have a business that
most people would dream of.

And I don't say this to brag in any way.

I'm just really hoping to inspire
you to, to know that you can

build this sort of business too.

But I have a business that
most people would kill for.

Like I don't have anything on my calendar.

I don't have any clients
that I have to manage.

I don't do done for you services.

I don't have to do big,
fancy, live launches.

I have no team to manage.

I do it all by myself
basically, and I make.

A pretty healthy profit.

I have sales coming in every single
day, whether I work or not, like

I could take a month off and the,
the money would keep flowing.

And so I'm in a, a privileged position,
I guess, and I don't want to sound like

I'm bragging or anything, but I just
think that a lot of people, they have

limiting beliefs about what's possible.

They think that they have to run their
business a certain way because so and

so said that that's the way to do it.

And there's a lot of people out there
that'll tell you that you have to do it

this way or you have to do it that way.

Um, but I'm here to tell you that
you can design your business the

way that, that you want it to be.

You know, like if there's certain
things that you don't want to do in

your business, you don't have to do
them, you know, you really don't.

like if you don't want to do, say
live launches in your business

'cause you hate live launches.

Then don't, don't do them.

You know, like you can find ways to
run your business without, without it.

You can do automated launches, you
don't have to do live launches at all.

Um, if you don't wanna sell high
ticket, let's say, I know that's a lot

of, that's a very polarizing topic.

Kind of like high ticket or low ticket.

And everybody's saying do high ticket.

And you know, some people are
saying the opposite and it's like,

either way, you know, if you don't
wanna do high ticket, don't do it.

If you don't wanna do low
ticket, don't, don't do it.

You know, like you can set
the rules in your And I think

people forget that, you know?

'cause if, if you go out in the,
into the world or on in the online

world and you look at how people are
doing business, you will find success

stories of every kind imaginable.

You'll find people making
millions of dollars selling $5.

Widgets, you know, like you'll, you'll
find people making millions with a

service business, with a coaching
business, with, with online courses,

with low ticket courses, um, any, any
kind of product with physical products,

any kind of business model you can
imagine, you can find someone making

it successful and being successful with
that method or with that business model.

And so the question is, if they're,
if they can do it, why not you?

You know, if they can make
it work, then so can you.

And I think it's just a matter of,
committing to a path and, and setting

strict boundaries and telling yourself,
you know, like, I, I don't want to

do this in my business, so I'm gonna
find a way to never have to do that.

You know, like I, uh, a long time
ago I said I never want to have

to do a sales call in my business.

I don't want to ever do a sales call.

I always wanted a very kind of
passive business, you could say.

And so I've, I've been true to
my word and I haven't done that.

I haven't done a single sales call.

I've closed multi-thousand dollar deals
without sales calls and proven to myself

that I don't need to do sales calls.

And it works, you know, so you
can, you can basically find any

model, if you can find at least one
person out there that's doing it

successfully, then you could do it too.

Um, so that's one thing that I think we
have to get through our heads is like,

you can set the rules and do it your way.

if you only want to sell low ticket
products and you want to make a million

dollars a year, let's say doing low
ticket products only, you can do that.

I'm on pace right now to do about
a million dollars, I think a little

bit more than a million this year.

In just purely low ticket
product sales, like under a

hundred dollars digital products.

And I'm on pace to do about a million
dollars in revenue, uh, give or take.

So I'm proof that it's possible
you don't need to do high ticket in

your business if you don't want to.

You could truly have a, a very healthy,
profitable business only doing low ticket.

So I, I'm getting kind of off
track, but I want to talk about

the, the game changing strategy.

The thing that changed everything for me,
which was creating a money printer using

paid ads, paid ads, I'm biased maybe just
because I've had a lot of success with

paid ads, but I just find that they are.

So much better.

It's so much better to run your
business using paid ads than

it is to do organic marketing.

I, I think you need both.

But I think organic should be like the
backup strategy kind of, or the secondary

strategy, but it's not the main thing.

Organic is still very important
for long-term business stability,

I think, and long-term branding and
building trust with your audience,

you need to have some organic content.

But I think the main strategy most people
should focus on using is paid ads first.

So like most of your growth comes from
paid ads, at least like short term growth.

And then you have organic on
the backend to kind of support

that, and they feed each other.

So your organic content feeds
your paid content and vice versa.

It's, it's what I call hybrid marketing.

So the organic content you create can
be repurposed and into paid ads, and

then those paid ads help grow your
organic following at the same time.

Like it's, it's interesting.

Um, on Instagram, I've
actually grown my following.

Way faster from running ads on
Instagram than I have by posting

organic content on Instagram.

Like, I get way more followers every
single day, even though I don't post any

content organically anymore, but like
I haven't posted in, in several months

as of the time I'm recording this yet,
I still get, uh, quite a few followers.

I don't know the exact numbers, a few
thousand new followers every single

month just from the paid ads, which
is more than I was getting from, from

posting content every single day.

it's what I call reverse organic.

It's basically you're using
paid advertising to grow

your organic following.

So then when you do decide to post
organic content, you have followers

who are gonna see it because they
followed you because of your ads.

You know, so it, it's kind of hard
to explain, but they go hand in hand.

You, you do need both.

But paid ads is just so much faster.

If you can make it work and if you
understand the numbers and the math and

how to make it work, you can basically
go from being totally unknown in your

industry, in your niche, to being
like one of the top dogs basically.

Um, and having your content shown to
thousands, millions of people even.

Because you're using your money
instead of your time, so you're

kind of, uncapped in that way.

Whereas with organic content,
you're capped by the algorithm.

The algorithm basically decides how many
people they're gonna show your content to.

It's not really in your control at all.

And so I don't like that.

That's what I don't like about
organic content is I'm not in control.

Like, I could have a really good piece
of content, but if for whatever reason

the algorithm doesn't wanna show it
and it only wants to show it to a

few hundred people, then that's all
that's, I just have to put up with that.

You know, like I can't do anything
about it and I never liked that.

And I think you can get much, a much
better bang for your buck and a and a

return on your time investment if you
focus more on amplifying the content

that you do create instead of creating
more and more and more and more content.

Like for example.

instead of posting 30 pieces of
content, say one piece of content

every day on Instagram, only to get,
say, a hundred thousand views on that

content, which might be a realistic
amount of views for most people.

You know, that's like a few
thousand people, a few thousand

views per video, so maybe you'd be
even lucky to get that many views.

But let's say you get a thousand or a
hundred thousand views on those 30 videos.

Well, why not just create one video
instead of 30, so you're doing one 30th of

the effort, make one piece of content, and
then just amplify that piece of content

with paid ads and get a hundred thousand
views on that one piece of content.

You're basically getting the same
result, but one 30th of the effort.

That you had to put in to get that result.

That's leverage.

That's a huge amount of leverage
and that can change the game.

Now, the reason people don't run paid
ads is because it's risky in their mind.

there, there's too much uncertainty.

You know, they, they don't have
a guarantee that that money

is gonna come back to them.

But if I asked you if you
knew with a 100% certainty.

That the money would come back to
you immediately, like on day one, say

within 24 hours you spent a thousand
dollars on ads and you knew for certain

that that a thousand dollars was gonna
come back to you within 24 hours.

Would you run those ads or would
you choose to keep hustling,

posting organic content every day?

Almost everybody would say, oh, I
would run the paid ads for sure.

so the real reason people don't
run paid ads is not because paid

ads don't work, it's because people
don't know how to make them work or

because they don't understand like
the, the return on investment and how.

That timeline works depending on how
you do it, you're gonna have a different,

uh, what you could call break even point.

So some people, if you're running ads
to like a, a lead magnet, let's say,

that's how a lot of people do it.

They run ads to like a free
product, and that that can work.

It can definitely work.

However, you have to understand
the return on investment timeline.

And how your break even point will
be, depending on the price of your

product and depending on the sales
cycle of your product, like how long

it takes somebody to become a customer.

In that case, if you're sending uh, people
to a free lead magnet, you might have to

wait several days or even weeks before
you'll see that money come back to you.

And that can be very
hard for a lot of people.

That's why people end up shutting off
their ads and they get too, too scared

and they stop doing it because they
don't see the money come back right away.

It's because they don't understand
their numbers in their business.

They don't know how much, uh, an
a lead is worth in their business.

They don't know when the average
customer makes a purchase, like on

what day do they make a purchase.

And so if you don't know those
numbers, then feel, then running

ads is gonna feel very risky to you.

Another way to do it, which also
works, and I've done both of

these very successfully by the
way, like in, in 2020, I did the.

The free lead magnet route, I, I ran
ads to a lead magnet and then people

went through an automated sales funnel.

And then I had an online course that
I was selling and I scaled that up

to close to a million dollars in
about a year's time in, in revenue.

And so I've done that successfully.

And then I've also done the low ticket
product route where I send, traffic

directly to a low ticket product.

And I've also made that work.

And the benefit of doing that,
uh, sending directly to a product.

Is you can dramatically
shorten that break even point.

The time to break even.

Like if you spend a hundred dollars,
you want to get that a hundred dollars

back as soon as possible, right?

If you send people to a product,
the benefit of that is when people

buy the product, they're basically
paying for your advertising, you know?

So it's called a self-liquidating offer.

Your low ticket product is
a self-liquidating offer.

It liquidates your advertising costs,
basically allowing you to run ads for

free because you spend a hundred dollars,
you can get that a hundred dollars back

the same day, and that allows you to
scale very rapidly and basically take a

lot of the risk out of running paid ads.

So both ways work.

You just have to know your numbers, that's
one of the most important parts because if

you wanna make a money printing machine.

You have to know with a high degree of
certainty that if you put say a thousand

dollars into ads, you have to know that
you're gonna get that a thousand dollars

back within a certain amount of time.

You have to know like, okay, if I spend
a thousand dollars, I'm gonna make.

A thousand dollars back
on day one, let's say.

And then I know on average I'm gonna make
another thousand dollars, which would

be pure, pure profit within 30 days.

So, you know, for every a thousand
dollars you spend on ads, you're making

a thousand dollars profit within 30 days.

Then you can confidently run paid
ads and scale without stressing,

without stressing about it, you know?

So I think people are too emotional
when it comes to paid ads, and

that's why people don't do it.

It's because they, they let
their emotions decide instead

of just looking at the numbers.

So running paid ads is a
very logical sort of game.

It's all the numbers.

The numbers don't lie.

You can't let your emotions get
too, too involved as long as you're.

I would say as long as you're
spending a hundred and you're making

a hundred back, as long as you're
break even, you're winning because

that means you're growing your list.

Uh, your leads for free.

Basically, you're getting free leads,
free customers on your list every single

day, as long as you're breaking even.

And any smart business owner knows that
the real money is made on the backend.

The real money is not made in
the short term when you first

acquire that lead or that customer.

The real money is made months
and years into the future.

When those customers buy more
products and services from you,

that's where the real money comes.

So you might spend a dollar, get a
dollar back the same day break even,

but over the next few years, that
dollar can turn into five, 10, $20.

You could get a five x 10 x
20 x return on your money.

If you go on a long enough time
horizon, and so you have to

look at your business that way.

Just be, be on top of that and know
your numbers and, and if you don't

know your numbers, start tracking them.

Even if you're early on in
your journey, you should start

to track these things like.

How many leads are coming into your
business and on average, how many, uh, how

much is each lead worth to your business?

Like, if you have a thousand leads
on your email list and you've

made a hundred thousand dollars,
then you know each lead is worth a

hundred dollars on average, right?

So you have to know these things
in order to scale, especially

if you're gonna do paid ads.

You have to know your numbers,
and that's how you can build

a money printing machine.

If you had a machine where
you put a hundred dollars in.

You got 200 back, how many times
would you keep putting a hundred

dollars bills into that machine?

You would just do it
until it stopped working.

Right?

And that's why paid ads are just
such a game changer, because

if you can make that work.

That's how you can get rich fast,
legally do it and do it ethically.

You know, there's nothing
unethical about it.

It's just using leverage.

It's just the ability to reach people
in a faster or a shorter amount of time

using your money instead of your time.

You can do either way.

You can spend all your time hustling on
the organic marketing con content, hamster

wheel, content creation hamster wheel.

Or you can simply put your money
behind your content and get it shown

to more people without having to
create more and more and more content.

Now, of course, you're always gonna
have to create content, but the

question is how much are you gonna
have to create If you're only doing

organic marketing, if you're probably
gonna have to create a lot of content.

If you're doing organic and paid,
then you have to create a lot less.

So your organic content can be
amplified with paid advertising.

And they go hand in hand.

They work together, so you need both.

It's not one or the other.

A lot of people out there will try to
have this argument of like, oh, paid

versus organic, which one's better?

It's like, I don't know if you
could say one is necessarily better.

They're just different, And
it's not like you should only

do one or only do the other.

It's no, you need to do both.

I don't believe you should only
do organic even if you have

success with organic content.

You should still do paid ads, especially
if you have success with organic content.

Actually, I would say, because
if your organic content is

working, that means it's probably
gonna work with paid ads too.

Some of my best paid ads have been just
me taking my organic content that I

already created for social media and
then just turning it into an ad That's

been my best performing paid ads, so
they really do feed each other, and

so I don't think you should only do
paid ads because that's also risky.

you have to have organic working too.

Um, I think that's important,
but yeah, it's a game changer.

I could say a lot more about this.

I could dive deeper into this, but I
just wanted to share this idea with you

and help you start thinking about it
a little differently, hopefully, and.

Maybe encourage you to start running
some paid ads and start figuring that

out for yourself because it can truly
change everything and take you from

like, it took me from survival mode to
thriving, from surviving to thriving,

and that's what I want for you.

That's what I want for everyone,
and I hope to see you get there.

I'll talk to you soon.

Peace.